SMBs Say Brands Fall Short on Useful Content

September 24, 2026

Nearly 45% of SMBs say no company stands out for producing useful content about payroll and HR, the largest share of any category in a new Bredin survey of 500 U.S. SMB decision-makers. More than 40% say the same about connectivity and communications. Even for PCs and tablets, the category with the lowest share, nearly one in four SMBs can’t name a standout.

Many SMBs say no company stands out for useful content

Table of the share of SMBs who say no company stands out for useful content, by category. Payroll/HR is highest at 44.9%, followed by connectivity/communications at 40.5% and major banks at 37.5%. PCs and tablets is lowest at 23.2%.
% saying no company stands out for producing content that is useful to them. Source: Bredin, September 2026, n=500 U.S. SMB decision-makers.

For more on what SMBs want from content, see what SMBs want in thought leadership content, the content that influences SMB purchase decisions and our hub on reaching SMBs with content marketing and thought leadership.

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SMBs Say Brands Fall Short on Useful Content