Testimonials and Team

 

Bredin is a boutique market research company with an exclusive SMB focus and global market research expertise.

Client testimonials

Mukul Photo

“You cannot go wrong with Bredin”

Customer insights form the bedrock of a good messaging strategy, and Bredin makes it easier to gather those. With Bredin's research services, we've not only been able to validate our various hypotheses, but also uncover insights that we had never considered. If you are a marketing leader and need help gathering useful customer insights, then you cannot go wrong with Bredin.

Mukul Sheopory
Former Director, SMB Product Marketing, RingCentral
Matt Davis photo

“A+ client management”

I highly value Bredin’s expertise in the SMB space, their A+ client management, and strong graphic design competencies. Had a great experience working with them recently and look forward to doing so again in the future!

Matt Davis
Principal Product Manager, Microsoft
Lisa Oda Photo

"Bredin is an invaluable partner"

Bredin is an invaluable partner. Their ability to develop fully custom surveys — designed from the ground up rather than relying on pre-written questions — ensures that insights are highly relevant and actionable. Their rigorous approach to questionnaire design and respondent quality delivers trustworthy data, and their in-depth analysis translates complex findings into clear, strategic takeaways.

Lisa Oda
Former Senior Director of Marketing, Everpure
Neeharika photo

"Bredin provided high-value and actionable insights"

Bredin provided high-value and actionable insights, which were granular and based on good-quality respondents. The team's insightful questionnaire, deep focus on the SMB segment, and attention to respondent quality gave us data that helped us in our go-to-market efforts.

Neeharika Nagisetty
Senior Director, Solutions Marketing, Global Payments
Mackenzie photo

"Their SMB research is unmatched"

I've had the pleasure of working with Bredin for more than five years during my time at Intuit, a large global organization, and while I was at Brightflow AI, a small fintech startup. Their team is brilliant; their SMB research is unmatched.

Mackenzie Pedroza
Former Marketing Director, Brightflow AI
Tracy Thomas Photo

"Bredin has been an exceptional partner"

Our annual Business Leader Priorities Study is a cornerstone of our thought leadership strategy, and Bredin has been an exceptional partner in bringing it to life for many years. Their ability to surface timely insights into the strategies, challenges, and priorities of business owners and decision-makers allows us to turn research into relevant, actionable content that strengthens our connection with the business community and Paychex's reputation as a go-to leader in data insights.

Tracy Thomas
Senior Product Marketing Manager, Paychex

Our team

Stu Richards

Stu Richards

CEO
Highly experienced market strategist and SMB research leader.
Alice Bredin

Alice Bredin

President

Unparalleled expertise in SMB customer insight and GTM tactics.
Alberto Cardaci

Alberto Cardaci, PhD.

Senior Research Strategist

In-depth quantitative research program design and execution capabilities.
Tom Ames

Tom Ames

Senior Research Analyst

Time-tested SMB market-specific QA and survey execution expertise.
Ilka Kuhagen

Ilka Kuhagen

Senior Qualitative Strategist

Extensive skill in qualitative program design and execution.
Tamra Feldman

Tamra Feldman (Partner)

Research Insight Specialist

Unparalleled knowledge of how to optimize mixed-mode research projects.
Heather Jones

Heather Jones

Data Visualization Specialist

Uniquely skilled at bringing research to life for customer or internal use.

FAQs

What does Bredin provide?

Bredin’s full-service research capabilities, including quantitative, qualitative, or mixed-mode, and a full range of analytics to provide insight into the SMB market. Our research can be used for internal decision-making to support go-to-market, product, pricing or UX strategy or for outbound programs to generate data for PR, content, social and/or sales programs.

What makes Bredin different from other research companies?

Four aspects of our work set us apart from other research companies:
- Bredin’s exclusive and longtime focus on helping marketers understand and engage SMBs.

- Our commitment to generating custom, high-quality questionnaires that reflect our depth of understanding of the SMB target and align with your objectives. We do not create questionnaires from a library of existing questions.

- A focus on data quality based on our long experience selecting and working with the best panel providers for each survey. Due to our painstaking focus on data quality, we spend a significant amount of time reviewing individual survey responses to eliminate bots and fraud and bring you insights only from the exact audience you want.

- Expertise in developing custom content to help you put your data to work to raise your visibility and engagement with the SMB target.

Where do you find SMBs for your surveys?

The gold standard for research is to use panel providers who build and maintain high-quality databases of SMBs. This approach makes us confident that we can deliver respondents with the exact profile and specifications for your research.

What sectors do you serve?

Bredin has helped clients in most major sectors understand and connect with SMBs. These include financial services, payments, technology, telecom, and HR.

How does Bredin define SMB? 

Over the last three decades Bredin has conducted research with SMBs ranging in size from solo entrepreneurs to SMBs with 1,000 employees. The revenue range of SMBs we have surveyed ranges from minimal annual revenue to SMBs with annual revenue of $100 million or more.

How can I reach someone at Bredin? 

Easy! Send an email to info@bredin.com.

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