About Us

Bredin provides actionable SMB insights and high-impact content to help you achieve your SMB revenue goals.

What we offerBredin generates research-driven insights that B2SMB marketers need to make informed business decisions. Our exclusive focus on helping clients engage with and understand the SMB market makes us uniquely skilled at providing research to marketers targeting SMBs of all sizes around the world. We are a boutique that provides qualitative, quantitative, hybrid, and agile solutions utilizing the most up-to-date market research methodologies. We can also turn your insights into high-value content, PR, social, and sales programs. 

Story Behind How Our Company - Corporate X Webflow Template
Story Behind How Our Company - Corporate X Webflow Template
Story Behind How Our Company - Corporate X Webflow Template

Client testimonials

Mukul Photo

Bredin has been like an extension of my product marketing team. Customer insights form the bedrock of a good messaging strategy, and Bredin makes it easier to gather those.With Bredin's research services we've not only been able to validate our various hypotheses, but also uncover insights that we had never considered.  For example, in one instance we were able to identify an entirely new customer segment that we had not considered as part of our Total Addressable Market (TAM); and in another study we were able to identify the viability of a marketing channel (direct mail) that we had not deemed worthwhile.  If you are a marketing leader and need help gathering useful customer insights, then you cannot go wrong with Bredin.

RingCentral Logo
Mukul Sheopory
Former Director, SMB Product Marketing, RingCentral
Matt Davis photo

I highly value Bredin’s expertise in the SMB space, their A+ client management, and strong graphic design competencies. Had a great experience working with them recently and look forward to doing so again in the future!






Microsoft Logo
Matt Davis
Principal Product Manager, Microsoft
Lisa Oda Photo

Bredin is an invaluable partner. Their ability to develop fully custom surveys — designed from the ground up rather than relying on pre-written questions — ensures that insights are highly relevant and actionable. Their rigorous approach to questionnaire design and respondent quality delivers trustworthy data, and their in-depth analysis translates complex findings into clear, strategic takeaways.For us, the insights Bredin provides power data-led content, from blogs and ebooks to attention-grabbing numerical data points for email and social. Their work also fuels compelling infographics and third-party insights that elevate thought leadership and brand campaigns. Bredin’s expertise always makes a measurable impact on content effectiveness and audience engagement.

Pure Storage Logo
Lisa Oda
Former Senior Director of Marketing, Pure Storage
Neeharika photo

Bredin provided high-value and actionable insights, which were granular and based on good-quality respondents. The team's insightful questionnaire, deep focus on the SMB segment, and attention to respondent quality gave us data that helped us in our go-to-market efforts.






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Neeharika Nagisetty
Sr Director, Solutions Marketing, Global Payments
Mackenzie photo

I've had the pleasure of working with Bredin for more than five years, during my time at Intuit, a large global organization, and while I was at Brightflow AI, a small fintech startup. Their team is brilliant, their SMB research is unmatched.





Brighflow logo
Mackenzie Pedroza
former Marketing Director, Brightflow AI
Mukul Photo

“You cannot go wrong with Bredin”

Customer insights form the bedrock of a good messaging strategy, and Bredin makes it easier to gather those. With Bredin's research services we've not only been able to validate our various hypotheses, but also uncover insights that we had never considered. If you are a marketing leader and need help gathering useful customer insights, then you cannot go wrong with Bredin.

Mukul Sheopory
Former Director, SMB Product Marketing, RingCentral
Matt Davis photo

“A+ client management”

I highly value Bredin’s expertise in the SMB space, their A+ client management, and strong graphic design competencies. Had a great experience working with them recently and look forward to doing so again in the future!

Matt Davis
Principal Product Manager, Microsoft
Lisa Oda Photo

"Bredin is an invaluable partner"

Bredin is an invaluable partner. Their ability to develop fully custom surveys — designed from the ground up rather than relying on pre-written questions — ensures that insights are highly relevant and actionable. Their rigorous approach to questionnaire design and respondent quality delivers trustworthy data, and their in-depth analysis translates complex findings into clear, strategic takeaways.

Lisa Oda
Former Senior Director of Marketing, Pure Storage
Neeharika photo

"Bredin provided high-value and actionable insights"

Bredin provided high-value and actionable insights, which were granular and based on good-quality respondents. The team's insightful questionnaire, deep focus on the SMB segment, and attention to respondent quality gave us data that helped us in our go-to-market efforts.

Neeharika Nagisetty
Senior Director, Solutions Marketing, Global Payments
Mackenzie photo

"Their SMB research is unmatched"

I've had the pleasure of working with Bredin for more than five years during my time at Intuit, a large global organization, and while I was at Brightflow AI, a small fintech startup. Their team is brilliant; their SMB research is unmatched.

Mackenzie Pedroza
Former Marketing Director, Brightflow AI
Tracy Thomas Photo

"Bredin has been an exceptional partner"

Our annual Business Leader Priorities Study is a cornerstone of our thought leadership strategy, and Bredin has been an exceptional partner in bringing it to life for many years. Their ability to surface timely insights into the strategies, challenges and priorities of business owners and decision-makers allows us to turn research into relevant, actionable content that strengthens our connection with the business community and Paychex's reputation as a go-to leader in data insights.

Tracy Thomas
Senior Product Marketing Manager, Paychex

Our services

Custom Research

1. Custom research

Full-service, world-wide, quantitative, qualitative, or hybrid research, tailored to your requirements.

Research participants

By any audience, including:
• Role: BDM or functional head (e.g., ITDM)
• Level: C-suite to sole contributor
• Geo: Metro-level to worldwide
• Industry: Two to six-digit NAICS level
• Size: Headcount, revenue
• Other: Lifestage, usage, purchase intent, etc.

Outcomes

• Deep insight for marketing, product, pricing and UX strategy
• Rich data for high-impact content, PR, social and sales campaigns

2. SMB MarketPulse monthly subscription research

An annual subscription to monthly research to improve acquisition, retention, and revenue.

Research participants

500 U.S. principals by both:
HEADCOUNT
• <20EE: 200
• 20-99EE: 150
• 100-1,000EE: 150


REVENUE
• <$500K: ~250
• $500K-$5M: ~170
• >5M:  ~80


Outcomes
Monthly data providing uniquely valuable insight into marketing and selling to SMBs, including loyalty, onboarding, channel preferences, content marketing, retention, media preferences, decision-making process and much more

3. SMB Omnibus research

Agile, affordable omnibus research

Research participants

A shared-client survey of 500 U.S. SMB principals; same participant specs as SMB MarketPulse.

Outcomes
• Agile insights on business outlook, purchase intent, brand perception, and more
• Quick-turn research for content, PR, social and sales campaigns
• Longitudinal or tracking research
• Concept or creative testing

4. Custom content creation

High-impact, data-driven content to to drive SMB awareness, engagement, conversion, retention, and cross-sell.

Research participants

Built for your program goals and written by a team of journalists with SMB expertise.

Outcomes

Custom-created content to:
• Raise your visibility
• Build trusted advisor status
• Engage SMBs
• Nurture prospects
• Support sales teams

Product details

SMB Audience

Outcomes

Custom Research

Custom Research

Product details

Full-service, world-wide, quantitative, qualitative, or hybrid research, tailored to your requirements

SMB Audience

By any audience, including:
• Role: BDM or functional head (e.g., ITDM)
• Level: C-suite to sole contributor
• Geo: Metro-level to worldwide
• Industry: Two to six-digit NAICS level
• Size: Headcount, revenue
• Other: Lifestage, usage, purchase intent, etc.

Outcomes

Deep, custom insight for:
• Marketing strategy
• Product strategy
• Price optimization
• UX

SMB MarketPulse monthly subscription research

Product details

An annual subscription to monthly research
to improve acquisition, retention, and revenue. Also included: a monthly consulting hour and access to a searchable database of Bredin research.

SMB Audience

500 U.S. principals by both:
REVENUE
<$500K: ~250
• $500K-$5M: ~170$
• >5M:  ~80


HEADCOUNT
<20EE: 200
• 20-99EE: 150
• 100-1,000EE: 150

Outcomes

Monthly data providing uniquely valuable insight into marketing and selling to SMBs, including:• Loyalty• Onboarding• Channel preferences• Content marketing• Retention• Information sources • Decision-making process

SMB Omnibus research

Product details

Agile, affordable omnibus research

SMB Audience

A shared-client survey of 500 U.S. SMB principals

Outcomes

Quick turn research for:
• Content marketing
• Social media
• PR campaigns
• Sales and event collateral

Custom content creation

Product details

Differentiated content to engage your target SMB and align with your marketing and brand objectives.

SMB Audience

Built for your program goals and written by a team of journalists with SMB expertise.

Outcomes

Custom-created content to:
• Build trusted advisor status
• Raise your visibility
• Engage SMBs
• Nurture sales prospects
• Support sales teams

Our mission

Bredin’s mission is to deliver the highest quality, actionable data to support our client’s SMB marketing objectives and improve their program results.

- We believe that most companies are “data rich” and “analysis poor.” That’s why we design our research with a problem-solving approach.
- We start with the business objectives and determine the analytical plan before we design research methodologies or questionnaires.
- Our research will not only deliver data but also provide the interpretation necessary to put data into action.

Bredin designs research to:

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Inform

Provide fresh, critical insight about your business and its goals and objectives.

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Confirm

Give you confidence in how your target audience is behaving and thinking.

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Debunk

Uncover assumptions that do not hold true in the real world.

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Discover

Find new ideas and insights that can make a real difference to your business.

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Guide

Deliver solid empirical evidence so you can guide your company to growth with confidence.

Who we help

Since our founding in 1991, Bredin has helped B2SMB marketers better understand and engage SMBs. We are proud to list market leaders in financial services, payments, insurance, technology, telecom, marketing services, office supplies, staffing and HR as our clients. In our three decades of exclusive focus on understanding the SMB market, we have:

  • Helped hundreds of SMB marketers to better understand, acquire and retain SMBs
  • Completed thousands of surveys with SMBs
  • Surveyed tens of thousands of SMBs, in every industry
  • Conducted research in dozens of countries around the world

FAQs

What does Bredin provide?

Bredin’s full-service research capabilities, including quantitative, qualitative, or mixed-mode, and a full range of analytics to provide insight into the SMB market. Our research can be used for internal decision-making to support go-to-market, product, pricing or UX strategy or for outbound programs to generate data for PR, content, social and/or sales programs.

What makes Bredin different from other research companies?

Four aspects of our work set us apart from other research companies:
- Bredin’s exclusive and longtime focus on helping marketers understand and engage SMBs.

- Our commitment to generating custom, high-quality questionnaires that reflect our depth of understanding of the SMB target and align with your objectives. We do not create questionnaires from a library of existing questions.

- A focus on data quality based on our long experience selecting and working with the best panel providers for each survey. Due to our painstaking focus on data quality, we spend a significant amount of time reviewing individual survey responses to eliminate bots and fraud and bring you insights only from the exact audience you want

- Expertise in developing custom content to help you put your data to work to raise your visibility and engagement with the SMB target.

Where do you find SMBs for your surveys?

The gold standard for research is to use panel providers who build and maintain high-quality databases of SMBs. This approach makes us confident that we can deliver respondents with the exact profile and specifications for your research.

What sectors do you serve?

Bredin has helped clients in most major sectors understand and connect with SMBs. These include financial services, payments, technology, telecom, and HR.

How does Bredin define SMB? 

Over the last three decades Bredin has conducted research with SMBs ranging in size from solo entrepreneurs to SMBs with 1,000 employees. The revenue range of SMBs we have surveyed ranges from minimal annual revenue to SMBs with annual revenue of $100 million or more.

How can I reach someone at Bredin? 

Easy! Send an email to info@bredin.com.

Get high-value SMB insights and high-impact content

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