The Content That Influences SMB Purchase Decisions

The Content That Influences SMB Purchase Decisions

Bredin's latest survey of 500 U.S. SMB principals found that video on a vendor's website is the top content format for making a final purchase decision. Research reports and promotional emails follow closely behind. 

Content preferences increase with business size. SMBs with 20 to 99 employees are much more likely than their smaller peers to rely on each of these formats when making a final purchase decision, and those with 100 to 1,000 employees are even more reliant on these formats.

To learn more about how to make an impact with content, join Bredin CEO Stu Richards Thursday, August 20 at 1 p.m. ET for a 30-minute webcast, Using Content to Acquire and Retain SMBs.

Top Content Formats that SMBs Use to Make a Purchase Decision

% very likely to use

These findings are from Bredin’s SMB MarketPulse, our subscription research service.

With an exclusive focus on the SMB market, decades of research experience, and advanced data tools, Bredin delivers actionable custom, omnibus, and syndicated research. Contact us to learn how we can support your GTM, product, content, PR, and sales goals.