Bredin is a boutique market research agency that provides domestic and international qualitative, quantitative, hybrid, and agile solutions utilizing the most up-to-date market research methodologies.
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Offerings
Deep insights for:
• Product strategy
• Pricing optimalization
• UX
Quick-turn data for:
• Social media
• PR campaigns
• Sales and event collateral
Methodologies
Qualitative researchincluding one-on-one, in-depth interviews; workshops; or in-person and online focus groups to obtain a real-world understanding of SMB preferences, attitudes, motivations, and drivers.
Quantitative research and advanced statistical analyses to assess customer or prospect needs, attitudes, preferences, and behaviors; identify key market segments and personas; clarify competitive positioning; and provide other key market insights — or to generate data for content, PR, social, or sales campaigns.
Mixed-mode surveys with 1:1 intercepts and quali-quant surveys or focus groups to provide a richer understanding of attitudes, perceptions, motivators, purchase plans, and more.
Analytics
We provide a full suite of analytics to support your research objectives, including:
- Conjoint analysis, including a market simulator
- Correlation analysis
- Key driver analysis
- MaxDiff
- Path analysis
- Perceptual mapping
- Pricing
- Segmentation
- Sig testing/crosstab tables
Audience
We can survey the precise audience you want by:
- Role: BDM or functional head
- Level: C-suite to sole contributor
- Geo: Metro area to worldwide
- Industry: Two- to six-digit NAICS level
- Size: Headcount or revenue
- Other qualifiers: Business age, product usage, purchase intent, etc.
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